Namaste NYC is a wellness brand based in New York City.
We wanted a video that highlighted all of their services and the unique capacities they provide them in.
Technique/ Cinematography:
It’s great to have a style but cinematography many times is about adaptability. It was essential that this video was visually “on brand” with Namaste straight out of the camera. This wasn’t the time for moody lighting scenarios, each situation needed to feel bright and airy without being overexposed. The beautiful mid century home I shot in was an ideal situation aesthetically but like many homes from that era, I was fighting the contrast of light all day. Either it was just overhead lighting in a dark room or giant open windows with the morning sun blaring in. Every scene was lit with two Aputure 120Ds and an Aputure 300D. A Sony A7SII with a Canon 50mm 1.2 lens on a Ronin M was used for the moving shots along and an FS7 for the interview section.
It was also important to break production up into two sections. Ones with movement and ones stable as a reflection of the brand. So much of what Namaste NYC does is about slowing down, breathing, stillness so I wanted to camera to reflect those feelings.
Will Talamelli - Cinematographer Director DP
Founder/Owner Will Talamelli Films