PURE GREY - Promotional Video for Pure Grey restaurant consultants in NYC

A visual narrative and fashion forward approach to a commercial for Pure Grey restaurant consultants in New York City. “Day in the life videos” are always fun and provide great insight into a company. We didn’t need a big story for this one we just followed the experts around for a day and documented their approach to menu development and cooking.

Technique/ Cinematography:

Shot in 4k60 on the Black Magic Pocket Cinema Camera which is truly my favorite camera to use. The place needed light badly, so at all times we had two Aputure 120Ds and an Aputure 300D on set. We weren’t trying to stylize with the light but we wanted an abundance of light to make the environment feel clean and open like a Michelin star kitchen. When working with food it’s so important to keep colors honest, it’s not the place for artistic liberties with color grading which is why we went with prisming and flares for affect opposed to post production styling.

For more information visit www.pure-grey.com

Will Talamelli - Cinematographer Director DP

Founder/Owner Will Talamelli Films

Rye Ballet Conservatory

Promotional piece for Rye Ballet Conservatory with commentary by owner and prodigal ballerina Ashlee Stewart (Knapp). Ashlee was actually my first bride when I started Will Talamelli Films in 2015 and when she started her own studio she contacted me for a company video.

I know what ballet means to Ashlee and how much of her life has been dedicated to the art so I really wanted to showcase that. I wanted the viewer and potential client to understand that with Rye Ballet Conservatory you aren’t just getting ballet lessons, you are getting a developmental experience from one of the greatest to ever do it. I wanted Ashlee to discuss what ballet can do for a young dancer, what it did for her and the emotional connection she has to the art which really highlights her dedication.

Technique/ Cinematography:

Shot in 4K60 on the Black Magic Pocket Cinema Camera using the incredible Sigma 18-35 f/1.8 lens on a Ronin M. There is movement in every scene and I intended it to be that way. I wanted slow steady movement that went with the dancers and replicated their gestures. Which was tricky because I’m not a dancer lol. Thankfully Ashlee was next to me like a producer would be, explaining and demonstrating the moves ahead of time to prepare me.

Stylistically I wanted it to look like her instagram photos, it had to be on brand with what she puts out. Very bright, full contrast, true tones. That meant soft light and a lot of it. Using 2 Aputure 300Ds and 2 Aputure 120Ds for lighting with China balls and soft boxes I was able to fill the studio with very complimenting, soft, even light.

For more information vist ryeballet.com

Will Talamelli - Cinematographer Director DP

Founder/Owner Will Talamelli Films