A visual narrative and fashion forward approach to a commercial for Pure Grey restaurant consultants in New York City. “Day in the life videos” are always fun and provide great insight into a company. We didn’t need a big story for this one we just followed the experts around for a day and documented their approach to menu development and cooking.

Technique/ Cinematography:

Shot in 4k60 on the Black Magic Pocket Cinema Camera which is truly my favorite camera to use. The place needed light badly, so at all times we had two Aputure 120Ds and an Aputure 300D on set. We weren’t trying to stylize with the light but we wanted an abundance of light to make the environment feel clean and open like a Michelin star kitchen. When working with food it’s so important to keep colors honest, it’s not the place for artistic liberties with color grading which is why we went with prisming and flares for affect opposed to post production styling.

For more information visit www.pure-grey.com

Will Talamelli - Cinematographer Director DP

Founder/Owner Will Talamelli Films